Latino Strategies Selected by Latino Film Institute to Revamp all LFI Properties

Posted on 05/11/2021 @ 01:40 PM

LFI website

Including LFI, Los Angeles Latino International Film Festival, Youth Cinema Project, and LatinX in Animation

Latino Strategies, a Latino-owned full-service creative and design agency, has been selected by the Latino Film Institute (LFI) to update all LFI websites, including,,, and to build a website for LatinX in Animation (LXiA).

The Latino Film Institute showcases, strengthens, and celebrates the richness of Latino lives by providing a pipeline, platform, and launching pad from their community into the entertainment industry. LFI houses three signature programs: The Youth Cinema Project (YCP), the Los Angeles Latino International Film Festival (LALIFF), and LXiA.

Latino Strategies will redesign the websites of LFI’s three flagship programs to reflect the latest in design and usability trends. These updates will include new, attractive design as well as persuasive copy – elements intended to draw and engage visitors, influence ticket sales, and increase membership and online fundraising. Latino Strategies will also see to many of the LFI’s technical requirements, by implementing its cloud based platform, including online fundraising, registration system, direct response email, SMS, donor management, advocacy, and content management, and much more.

In addition to a full suite of online management tools, Latino Strategies will help build out LALIFF’s online fundraising campaign. With years of success leading online fundraising campaigns for nonprofit organizations, Latino Strategies is optimistic about helping LALIFF achieve their fiscal goals.

LFI mobile design

“We are excited to partner with Edward James Olmos and the Latino Film Institute to raise awareness of the contributions of Latinos to the film industry,” said Juan Proaño, Latino Strategies’ co-founder and CEO. “Latino Strategies’ commitment to the Latino community and diverse representation for all Latinos in the entertainment industry is an opportunity to build long-term capacity for LFI in its fight for equity.”

LFI is the brainchild of actor, producer, and humanitarian Edward James Olmos. Its Board of Directors includes artists, entertainment industry insiders, and experienced professionals of all stripes – all of whom wish to see an increased representation of Latino artists and filmmakers throughout the industry.

“Latino Strategies is the industry leader for online technology consulting,” said Rafael Agustín, Executive Director of LALIFF. “As the Latino Film Institute continues to grow and paves the way for the entertainment industry’s multicultural future, Latino Strategies will help us build out our virtual footprint, along with our online fundraising capabilities.”

To learn more about LFI, visit