Felicidades to the National Museum of the American Latino

Posted on 12/22/2020 @ 12:39 PM

American Latino Museum

Latino Strategies would like to extend a hearty congratulations to the National Museum of the American Latino, a longtime client of ours and a true leader in the Latino American community.

The American Latino Museum has long been striving to build a museum in Washington D.C. that will educate, inspire, and sow respect and understanding of the richness and diversity of the American Latino experience. And thanks to the recently authorized $2.3-trillion spending bill, that goal is becoming reality.

The museum, which will be located on the National Mall or thereabouts, will fill a void that has existed in American museum culture for too long. Indeed, the campaign for an American Latino museum in D.C. began all the way back in 1994 when a report found that the Smithsonian “displays a pattern of willful neglect” towards Latino Americans.

Latino Strategies was honored to work with the ALM in designing their website, and are thrilled that they use our content management and member management tools to advance their mission and fundraise.

We also had the distinct pleasure of working with former Interior Secretary Ken Salazar and the distinguished members of the National Museum of the American Latino Commission to develop its social media strategy, which grew to over 170,000 Twitter followers and 140,000 Facebook followers. We are especially proud of the work we do within the Latino American community — this is no exception.

Though it will be many years before the American Latino Museum officially opens its doors, we see no reason to delay the celebration. We are proud to call the ALM friends, proud of the fast-approaching day when the National Museum of the American Latino opens its doors on a sea of beaming, expectant American faces eager to learn more about one of America’s proudest and most impressive communities.