Plus Three Helps Latino Inaugural Gala 2009 Set Online Fundraising Record for Hispanic Organizations

WASHINGTON, DC (Feb. 13, 2009) — Plus Three LP, a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced its role in helping the Latino Inaugural Gala 2009 set an online fundraising record for the Hispanic community. In just one month, over $625,000 was raised online through the sale of 3,000 gala tickets at The event raised more than $1 million.


“We are extremely proud of this accomplishment and having been able to support the Latino community,” said Plus Three President Juan Proaño. “The Hispanic community will increasingly play an important role in political and issue activism and now we’ve proven that we can turn that activism into a strong fundraising tool.”

Given the plethora of inaugural events occurring in Washington, the Latino Gala distinguished itself with a very high-quality website design and superior ticket processing capabilities. This coupled with the superior event management capabilities of Plus Three’s ARCOS technology gave Plus Three a competitive edge over other technology companies.

The ARCOS platform can handle over 5,000 transactions per minute, provides industry-leading reporting and was designed to handle targeted email messaging to ticket holders, volunteers, and media. Another major factor was the significant cost savings; Plus Three does not charge per-email or per-transaction payment-processing fees. In addition, Plus Three was able to go from initial concept to a fully functional, custom-designed website and online ticketing system in just ten days.

“Plus Three helped us design a great website that made it possible to sell 3,000 tickets in a short time frame,” said Latino Inaugural Gala Event Planner Grace Garcia. “The website allowed us to get out key information in a timely way and to provide tight coordination with the media and with volunteers.”

The gala was held Sunday, January 18 in Union Station and drew over 4,200 attendees including Latino elected officials, community leaders and celebrities from across the country to celebrate the inauguration of Barack Obama.

The gala, which was covered by local, national, and international media and recognized as the “sexiest” party by Politico, was co-hosted by the Congressional Hispanic Caucus Institute (CHCI), the Congressional Hispanic Leadership Institute (CHLI), Democratic National Committee Hispanic Caucus, the League of United Latin American Citizens (LULAC), the National Association of Latino Elected and Appointed Officials (NALEO), the National Council of La Raza (NCLR), and Voto Latino.

About Plus Three & ARCOS

Plus Three LP is a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives. Plus Three’s ARCOS platform provides an integrated suite of online marketing tools including content management, contribution processing, advocacy & viral marketing tools, targeted e-mail messaging, online Constituent Relationship Management (CRM) database, real-time reporting and analytics, blogging, and social networking.

Since being founded in 2002, Plus Three has helped its clients raise over $250 million, cultivate more than 12 million new activists and send over 2 billion emails in order to better carry out program work, serve their members, advocate for legislation, and win elections.

To learn more about Plus Three, please visit or contact Alice Lincoln or (866) 945-4889.

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