America prides itself as the land of opportunity. As one of the most racially and ethnically diverse populations in the world immigrants are drawn to its shores because of its diversity, hard work and go-getter attitude. The same attitude fuels a rising Latino community, that has seen immense growth in the past few decades.

The Latino community is young, vibrant and dynamic. According to a partnered study by the The Latino Donor Collaborative, a nonprofit dedicated to reshaping the perception of Latinos, the number of Hispanic entrepreneurs in America has more than tripled, going from 577,000 to more than 2.0 million from 1990 to 2012.

Click here to download the full report: “Making American Rich Again: The Latino Effect on Economic Growth”.

Entrepreneurship drives this economy and Latinos make up the fastest growing segment of this population. It is through entrepreneurship that Latinos and Latinas contribute to the growth of this nation’s economy. It is through entrepreneurship that Latino business serve diverse communities and employ millions of people across the country. It is through entrepreneurship that Latinos contribute to the health of the economy and the wealth of this nation.

Latinos are diverse. We are not all the same and it is this diversity that is at the heart of this nation. The same echoes among the dual-language, multicultural communities of Chicano, Puerto Rican, Peruvian, Colombian, Spaniard, Mexican, Salvadoran, Cuban, Dominica and Guatemalan decent.

As consumers, Latinos are a formidable force, wielding more than $1.3 trillion in buying power. The number of affluent Hispanic households is growing much faster than for the overall population:

Latinos are responsible for 29 percent of the growth in real income in the US since 2005 and account for 10 cents of every dollar of US national income.

  • Latinos account for 21 percent of new entrepreneurs.
  • Latina Owned businesses generate $65.7 Billion Dollars
  • Latinos in Los Angeles, New York, and Miami earn a combined $260 Billion
  • 1,675,692 Latino Households in the top 25 MSAs earn more than $100,000

Given this tremendous potential, in an ever-increasing market, you need a strong catalyst to create a mutually-beneficial environment. This is why we are launching Latino Strategies. To help Latino owned businesses, non-profit organizations, and companies that serve Latino communities organize, market, reach, engage, and grow our community.

Read more about Latino Strategies and how we can help you connect with a diverse Latino community.

The team at Latino Strategies are here to bolster the American promise by leveraging the Latino community’s potential and creating opportunities to engage Latinos through brand development, technology, and direct response marketing. Latino Strategies helps connect brands, movements and causes with diverse Latino communities. Our end-to-end solutions are designed to engage diverse audiences, generate change, drive traffic, increase revenue, and strengthen your brand.

Learn about Our Services and how we can deliver your message to the biggest Latino audience online.

Latino Strategies is here to extend insightful strategy, build compelling and relevant campaigns for our clients. Our veteran team of creative professionals bring decades of success with the most reputable nonprofits, tech giants and major brands in the industry. Let us create your success story too by helping you resonate with your audience.

Read more about Our Team and the expertise they offer to help you grow your business.

Latino Strategies team of professionals has experience at the highest levels of government, decades of expertise in branding and messaging, digital design and strategy, technology, lead generation, and quantities analysis. We bring passion to every project we take on and provide dedicated, personal customer service to each and every organization we work with. Latino Strategies provides all forms of tailored communications campaigns and manages over 1 million direct relationships with Latinos every day through the web, email and social media. Our dedicated team knows our target audience and the media landscape.


Juan Proaño
Latino Strategies / CEO